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Down Market Opportunities Beckon Benefits Insurers

Down Market Opportunities Beckon Benefits Insurers

ITA Pro May 8, 2017

The small business market is often viewed as an opportunity attractive to growth-minded benefits insurers. EIS Groupโ€™s Anthony Grosso writes about what is different about todayโ€™s down market opportunity. How big is it and what is driving new interest in it? And why is new technology making capture of the opportunity more possible today than before?

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