Everyone wants to provide better customer experiences, but only those insurers willing to go the extra mile with advanced customer data will be the ones making waves in the marketplace. Customer-centric architecture has gone from a nice-to-have to a must-have, and CustomerCore™ from EIS revolutionizes how easy customer-centric operations can be, and insurers are loving it.
At its core, the architecture of EIS Suite™ is designed for the insurance of the future, not the insurance of yesteryear. Instead of creating siloed, policy-centric systems separated by line of business, EIS reimagined customer data management to give insurers a true 360-degree view of the customer, no matter what policies they hold.
This shift provides the power (and visibility) to deploy automated, yet deeply personalized communications and offers, provide more positive customer experiences, and to save operational resources across the organization.
With all customer details in one place, insurers can improve customer experiences — whether via automation or personal touches with brokers, agents, or call center representatives. Having a complete view of the customer allows for personalization in communication, support, product bundling, and pricing in ways that weren’t possible before.
True customer centricity requires more than just consolidated data records — it takes structure. With a structured, organized view of customer data in CustomerCore, insurers can act immediately with a personalized message on all kinds of customer profile updates: policy or claim information, financial transactions, changes in contact information, and relationships with others in the system.
Customer portals are digital platforms that allow customers to access services and information independently, enhancing convenience and satisfaction. EIS CustomerCore enhances this by offering persona-specific portals for everyone touching the customer experience, including agents, brokers, and customer service representatives.
These portals provide a holistic view of customer data, reducing repetitive information requests and streamlining interactions. By adapting to the specific needs and roles of different users, EIS CustomerCore makes every interaction more relevant and impactful. This saves time and enhances the overall customer experience with your brand.
Campaign Management within CustomerCore uses an event-driven architecture for effective marketing and sales campaigns. It enables real-time responsiveness to customer actions, like policy updates or personal milestones, triggering timely, relevant marketing efforts.
This immediacy ensures campaigns are finely tuned to each customer, enhancing engagement, boosting sales, and strengthening customer loyalty. CustomerCore allows insurers to personalize at scale, deepen customer relationships, and drive business growth through a strategic, customer-focused marketing approach.
For group benefits carriers, our robust Enrollment & Census Intake enhancement comprehensively streamlines client acquisition and optimizes benefits management for group carriers. It simplifies the administrative tasks associated with group benefits, but also improves the ease of managing benefit plans, improving client relationships.
Additionally, insurers can manage enrollment processes more efficiently, and easily cater to various group sizes and needs. Enrollment & Census Intake enables:
We’re on a mission to transform our business into a world-class digital insurer, and to disrupt the insurance industry. The flexible EIS platform will help us leapfrog the competition by providing a tech enabled customer experience, tailored propositions and attractive pricing. Our strategic partnership with EIS is an exciting and significant milestone on our digital transformation journey.”
David McMillan, CEO of esure
Insurers who deploy the capabilities of CustomerCore to their full capacity see wonderful things start to happen with retaining customers and selling more and larger policies. From the customer’s perspective, they see their insurer providing positive recommendations based on their unique circumstances, boosting their loyalty to that brand.
For most people, dealing with their insurance company (especially for a claim) feels more like a hassle than a pleasure. However, with our event-driven and customer-centric architecture, insurers who use EIS are changing this paradigm every single day.
When the system picks up that a claim’s been opened, an automated, customized workflow triggers, filling in the customer’s claim information, and giving the customer a helping hand during a difficult time. Customers are pleasantly surprised with how easy, quick, and helpful the interactions are, which increases customer loyalty and reduces churn over time.
Part of being a truly event-driven and customer-centric platform also means that EIS Suite is API-first and integrates seamlessly with internal and external data sources, integrating relevant information with a customer’s existing record. This creates a richer customer view, and helps present timely upsell and cross-sell offers to your existing customers within the context of what’s happening in their lives.
For example, a marriage or an address change could mean changes are needed in additional or expanded auto or home coverage, life insurance, or health insurance, among other things. Setting up event-driven automations that utilize customized customer data lets you be there for your customer exactly when they need you, and to make purchasing additional coverage easy.
CustomerCore Product Overview
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