Insurers like you are under pressure to differentiate your credit protection offerings. Partners want bespoke CPI products that suit their exact needs and brand identities so they can stand out in crowded markets — passing this pressure along to you. They also want to enable easy, click-of-a-button purchasing, so more of these policies get sold.
This is easier said than done for carriers running on modern legacy systems: Creating a separate CPI product for each partner is complex, time-consuming, expensive, and hard to manage. It’s also difficult to scale credit protection offerings that aren’t digitally distributable, making them less appealing to partners (and, ultimately, to end customers too).