9 reasons today’s insurance businesses need text messaging

Property Casualty 360 Jul 15, 2017

Today’s tech-savvy, forward-thinking insurance businesses are incorporating texting (along with app-based messaging) into their prospecting and customer relationship management plans. Fazi Zand, SVP of products at EIS Group, contributes to this article an understanding of the role of text, digital apps and chatbots within insurance customer communications.