EIS, a core and digital platform provider for insurers, today announced digital pioneer Rory Yates as Head of Strategy for EMEA. The region is fast becoming a thriving market for EIS as it makes its second key senior hire in six months. Yates is set to help the company grow operations and go-to-market working in close collaboration with partners and clients. 

Yates has a diverse background, with 24 years of experience across sectors such as technology and banking at industry heavyweights WPP, Cognizant and Santander. He joins EIS from DXC where he transformed client businesses with in-depth analytics & AI, consulting, UX & UI and digital engineering. 

He has long been an industry trailblazer, leading the delivery of Cahoot, the UK’s second digital bank, into the UK at 22 years old. His interest in the insurance sector was solidified at Monitor Media, a pioneer in experience design within insurance, and then at Ninety, which helped the global insurance sector innovate to keep up with  the constantly evolving digital ecosystem. 

Alongside his role helping insurers thrive in new regulatory landscapes and succeed in a digital world, Rory will also focus on ESG. Yates has two decades of experience in ESG, most recently founding digitalpoverty.co.uk and leading the formation of the E-Alliance at COP26, as well as the development of PAS440 with the British Standards Institute.

Commenting on his appointment, the new Head of Strategy said: “As EIS continues to expand across Europe, I’m excited to help the company transform insurance companies and create modern, customer-first offerings, and build the true ecosystem insurer with our strategic partners.” 

The new appointment marks another milestone in EIS’ EMEA mission to enable insurers to innovate like a tech company. The company entered the UK market in 2020, opened its London headquarters, and quickly established well-known customers such as esure and Ageas UK. EIS will help transform operations at these key players, replacing their core systems with platforms that serve today’s increasingly demanding customers and government legislation. With the appropriate technology in place, insurers can fulfil their digital ambitions and move from out-dated legacy tech. 

Yates will speak on his vision of how platform partnerships can redefine the insurance customer journey on a roundtable at the Insurtech Insights’ London conference on March 16. He recently released a white paper on how cloud-native insurance platforms will power the industry’s true transformation.