Maximize Credit Protection via Digitally-Native Distribution
Sell More Credit Protection Insurance via Digital Distribution
Credit protection insurance (CPI) has massive appeal for buyers, sellers, and insurers alike. Buyers and sellers get peace of mind knowing payments will be made even if a catastrophic life event happens that limits income. Insurers can sell a product that can seamlessly integrate into buying cycles, and sell policies in an almost automated fashion, at scale.
However, if credit protection policies can’t be distributed digitally, everyone runs into problems, especially in today’s digital-first world… And insurers could lose valuable customers to their competitors willing to offer this capability.
This use case shows why digitizing CPI distribution is a must, and how to go about doing it.