In today’s digital-first world, customers often buy online. Carriers with web portals that don’t make it easy for consumers to find what they want lose business to competitors that do.
But purchasing aside, the claims process is what really matters to consumers. At the moment of a claim, they’ll want to know: “How fast will my claim be processed? How long until payout? Can I view claim updates in real time, or get them via text?”
On the backend, this means having freely-flowing data to feed front-end experiences, which most legacy technology just can’t support. And when you can’t provide what customers want, they shop elsewhere.